Praise for Valley Speak!

  • “This book will make you sound like a Silicon Valley insider.”

    - Tech in Asia

  • “Dogfooding? Decacorn? Those mystified by Silicon Valley jargon now have their own dictionary.”

    - Word on the Street, The Wall Street Journal

  • “Valley Speak is an invaluable read for all those new to the Silicon Valley world—I wish it had been around when I started MOVE Guides in London in 2011.”

    - Brynne Herbert, Founder & CEO, MOVE Guides

  • “Valley Speak is a very timely book as I find myself explaining many of these terminologies to people that are not based in the valley. Rochelle and Steven not only provide a definition, but context, examples and quotes. A great read that can help you carry more meaningful conversations in Silicon Valley!” 

    - Anish Srivastava, Founder & CEO,

  • “Valley Speak finally brings some clarity (and a nice dose of humor!) to all the fancy jargon. Think of it as Webster’s dictionary for the Valley.”

    - Jeremy Cotter, President,

  • “With Valley Speak, anybody can ‘fake it’ in Silicon Valley.” 

    - Dan “Fake Steve Jobs” Lyons

  • “Kopp and Ganz have crafted a Rosetta Stone for all those entrepreneurs wanting to decipher the lexicon of Silicon Valley and increase their chances of getting their startup funded.”

    - Jay Samit, serial entrepreneur and Author, Disrupt You!

  • “If you’re new to Silicon Valley, get this book!”

    - Jager McConnell, CEO, CrunchBase

  • “The Valley’s unique and fast changing vocabulary should be equally well known and understood. This book makes it easy and fun for the reader to understand, catch up and hang on as Silicon Valley surges ahead.”

    - William H. Draper III, General Partner, Draper Richards, and Author, The Startup Game

  • “I wish I had written this book. With it you’ll be able to convince anyone that you’re a Silicon Valley insider.”

    - Guy Kawasaki, Chief Evangelist, Canva and former Chief Evangelist, Apple

  • “Silicon Valley, a place equally adept at generating buzzwords as generating profit.”

    - Michael Kleinman, The Guardian


    “Hang with startup kids long enough, and you’ll notice that they have their own language.”

    - Alex Wilhelm and Jason Rowley, TechCrunch


    “Every industry has its own esoteric vernacular … but Silicon Valley’s reaches a whole new level of douchery. Even at the best of times, Valley-speak can be impossible for the layperson to comprehend.”

    - Hamish McKenzie, Pando Daily

  • “The hyperbolic language that plows down the streets of San Francisco faster than a Google Bus…can be off-putting, nonsensical and completely ridiculous.”

    - Steve Goldbloom, PBS Newshour

  • “It’s sort of surprising how many of the tech elite can’t communicate with regular folk outside the Silicon Valley bubble.”

    - Steve Tobak, Fox Business

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© 2017 Valley Speak: Deciphering the Jargon of Silicon Valley